Design + Tech/UX + Marketing

Senior Writer — Adobe (Thesis)

**Featured across:** Adobe Creative Cloud + mobile apps, Airtable, Aramark iCare, Elemis
Hired through Thesis, I crafted UX, marketing, and sales enablement copy for Adobe and other global brands. My Adobe work spanned App Store feature descriptions, AI feature launches, landing pages, and multi-channel campaigns. I translated complex product innovations—especially around AI—into clear, value-driven narratives that increased adoption and engagement.
**Product + UX**: “What’s New” updates for iOS/Android/Google Play, in-app tooltips, and feature cards for tools like Sign & Fill and new AI capabilities.
**Campaigns + landing pages:** Landing pages for Photoshop and Creative Cloud new features, modular email pods, social and Google ads, and internal messaging matrices.
**Sales Enablement**: FAQs, one-pagers, and buyer guides for Adobe partnerships (Miro, Mural, LinkedIn) and Airtable, plus education landing pages for students and teachers.

Digital/UX Writer + Editor — EDC.org

**Featured in:** edc.org relaunch
Partnered with the global nonprofit, Education Development Center (EDC) NYC-based brand and communications teams, to define a new tone of voice—modern, concise, and equity-centered—for the relaunch of edc.org. I co-led the development of copy guidelines aligned with their strategic vision and applied them across key site sections and new landing pages, ensuring clarity, accessibility, and impact. Beyond writing, I adapted customized WordPress copy blocks to structure and publish content directly in the CMS, designing pages for flow and readability.
The resulting messaging framework distilled 65 years of complex programmatic work into language that resonates with both the press and global audiences. This strengthened how EDC communicates its mission and advanced organizational goals in education, workforce development, and health worldwide. Site designed and developed by Madeo—see their case study here.
*Brand work concluded with the USAID funding freeze in February 2025.*

Copywriter / UX Writer / Editor — Intuit: QuickBooks Connect Global Event Series

**Featured in:** QuickBooks Connect Canada 2022 + QuickBooks Connect US 2022 — go-to-market emails, social campaigns, and website
As the Lead Copywriter and UX Writer on Intuit Brand Storytelling and Experiences Team (BSX), I led the copy for QuickBooks Connect 2022, including Canada (virtual) and the US (return to in-person). Collaborated with external agency copywriters and the Senior Product Designer to craft the web experience. Wrote and edited go-to-market emails, and event announcement social campaigns with the Senior Marketing Manager, ensuring messaging was clear, engaging, and aligned with event objectives.

Lead Copywriter / Content Designer / Strategist (BSX Team) —
Intuit: Investor Day 2022

**Featured in:** website, email, internal communications, motion graphics, on-site signage
Partnered with Investor Relations and the BSX design team to craft a comprehensive communications strategy for Investor Day 2022. Work spanned the full attendee journey—from registration to on-site experience—covering the broadcast site, emails, internal communications, motion graphics, and event signage—including event posters highlighting local entrepreneurs. Clear, consistent messaging highlighted the benefits of attending in person and ensured a seamless return to live events.
*By far the best Investor Day ever.* -Intuit Investor

Producer / Copy/UX Writer + Editor — Digital Trends:
Integrated Marketing

**Featured in:** landing page copy, tech product guides with CTAs, banner ads, and social/video amplification
Hired as an Associate Producer in 2020 and quickly expanded into Lead Writer/Editor to support the IM team’s remote transition. Produced copy and directed creative across custom-integrated campaigns, ensuring consistent messaging across landing pages, product guides, banner ads, and social/video channels. Delivered gift guides for Mother’s Day, Father’s Day, Graduation, and Back to School, and created landing page copy, CTAs, and social amplification for clients including HP Summer Hacks, American Family Insurance, Volvo, and CWTV Superman movie release. Led copywriting for Qualcomm’s social and video amplification during the first-ever virtual CES 2020.

Brand Storytelling + Strategy

Copywriter / eComm — Nike Jordan Discover Stories (Hovercraft Studios)

**Featured in:** Nike App Discover Stories
Worked with the Senior Producer and Creative Director to deliver Nike Jordan Discover Stories under tight deadlines. Drafted concise story copy within 48 hours after photoshoots and influencer interviews, aligning content with imagery and Nike’s app tone.
Crafted in-app threads amplifying streetwear influencer voices while showcasing the Jordan brand’s energy and apparel for Jordan Flight Essentials, and Chicago (women and men) Atlanta (women and men) and LA street style.

Copywriter / Retail — Nike Jordan: Super Bowl 2022 (Hovercraft Studios)

**Featured in:** Shoe Palace + @shoepalace
Hovercraft’s Sr. Producer provided email interviews with the founders and campaign goals. I wrote stories featuring six Black-owned local businesses and Jordan’s first title win at The Forum. These stories were part of a large-scale retail experience at Shoe Palace and were featured on @shoepalace social during Super Bowl weekend.

Writer / CRM — Fender Musical Instruments Corp CRM Team (The Program)

**Featured in:** global emails, SMS/MMS, and push notifications
Partnered with designers, writers, and the Creative Director in Figma to craft subject lines, preheaders, headlines, body copy, product copy, and CTAs. Brought Fender Marketing’s briefs to life, launching a new CRM program that delivered consistent, on-brand messaging across digital channels from January–April 2024. Campaign emails were also translated and localized for UK audiences, extending the program’s global reach.

Copywriter / Brand Voice Consultant — Brookes Boswell

**Featured in:** website, emails, social campaign
Refined the brand story and website copy for Brookes Boswell Hats and her hand-blocking studio, directed a marketing campaign for the launch of her new straw hat line. Researched Ecuadorian toquilla artisans and collaborated with Brookes to craft collection introductions and journal-style storytelling about her trip to meet the artisans. Supported ongoing customer engagement by creating Klaviyo email flows, ensuring consistent voice across digital marketing.

Copywriter / Tourism — Columbia Area Transit: Return of the Pink Trolley (Blue Collar Agency)

**Featured in:** rack card and press release
Developed the brand voice for Columbia Area Transit’s Pink Trolley to announce its summer weekend return. Wrote a widely distributed rack card and press release, positioning the trolley as a fun, easy-to-catch transportation option for Hood River tourists and locals.
*Art by Qais Sarhan*

Copywriter / Editor — CoEnergy: Content Marketing (Smith + Connors)

**Featured in:** website, social
Using the content strategy provided by Smith + Connors’ Creative Director, I helped establish CoEnergy’s brand voice and tone. From May–Oct 2021, I produced articles, newsletters, and social posts to drive traffic to their new website and support the rebrand. These assets guided their internal team in adopting the new brand strategy and messaging.

Social Impact / Stategic Storytelling

Project Manager / Copywriter — Mercy Corps: Brand Team

**Featured in:** Mercy Corps website
While covering for the Mercy Corps brand team Project Manager during their month-long leave, I managed daily marketing projects and the yearly donor calendar. During this time, I amplified the voices of Syrian youth for a broader digital audience by distilling a previously published Mercy Corps report into a concise, engaging article and curated featured photos from the MC photo bank to complement the story.

Storytelling, Grant Support, and Evaluation — Consultant

Support organizations and foundations in navigating early-stage funding applications by combining strategic storytelling, clear language, and creative design for large-scale, high-impact initiatives. By integrating storytelling, cross-sector strategy, and grant evaluation expertise, I help organizations communicate their vision effectively and maximize impact.
**The Carter Center** — Supported the first-round application for the Audacious Project 2024.
**Mercy Corps** — Partnered with strategist Shannon O’Malley to shape their first-round application for 100&Change 2024.
**Roddenberry Catalyst Fund & Fellowships** — Evaluated first-round proposals for six consecutive years, offering insights that guided funding decisions for high-impact projects.

SEO-driven Content Marketing

Copywriter / Editor — Xendoo: Content Marketing (Tuff)

**Featured in:** website
Using keywords and the content strategy provided by Tuff’s Content Director, I wrote SEO-driven articles from Jan–June 2021 to drive traffic to Xendoo’s new website. Topics included Bookkeeping 101, Bookkeeping Services, Accounting Basics, and related blog posts, creating clear, informative content aligned with brand voice and search goals.

Nonprofit Communication, Campaigns + Events

Campaign Lead / Copywriter — Sunnyside Soccer Goals

**Featured in**: GoFundMe campaign, neighborhood flyers
Led a grassroots campaign in partnership with Portland Parks, Portland Public Schools, Sunnyside Environmental K-8, and the Belmont Business District to bring soccer to Sunnyside School Park. Secured permits and collaborated with designer/illustrator Melissa Ehret to create eye-catching flyers and social graphics. Mobilized community support and raised **over $6,000 in under two weeks**, resulting in new soccer goals delivered in Spring 2025, creating a lasting recreation space for students and the broader community.

Copywriter / Editor — Design Week Portland Event

**Featured in:** website, print, and social amplification
Supported the week-long, all-inclusive festival celebrating design practices across Portland’s creative community. Copyedited workshop and event descriptions for the website and co-created real-time social posts to amplify engagement during the festival week.

Digital Copywriter / Comms Strategist — Resource Media

Featured in: Resource Media Visual Story Lab

As a communications fellow, reframed Appalachia coal-mining issues for national audiences through research and media assessment. Wrote articles and social media posts for nonprofit campaigns and developed a digital communications toolkit to guide organizational storytelling. Highlighted work includes a feature on Hurricane Sandy as Instagram’s watershed moment in 2012, illustrating how social media shapes perspectives and connects communities.

Design + Tech/UX + Marketing

Brand Storytelling + Strategy

Social Impact / Stategic Storytelling

SEO-driven Content Marketing

Nonprofit Communication, Campaigns + Events

Publications + Features