Sarah Rubin

PUBLICATIONS

“The Ultimate New York City Guide to Women-Owned Businesses”, The Helm, 2020.
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“How to Wine & Dine in Healdsburg, California”, Harper's BAZAAR, 2020.
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“How to Eat & Drink Your Way Through Portland”, Oregon, Harper's BAZAAR, 2019.
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“Stop Telling Mothers They Don’t “Need” to Work”, Harper’s BAZAAR, 2017.
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Copywriting

Digital Trends

Project
Gift Guides

Role
Content Strategist & Copywriter

Overview
Content strategist and copywriter for gift guides for Mother’s Day, Father’s Day, Graduation, and Back to School, landing page copy HP, AmFam, Volvo, and CWTV, and social amplification across all channels for custom integrated marketing campaigns.

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Mother’s Day
Father’s Day
Graduation

Columbia Area Transit (through Blue Collar Agency)

Project
Rack Card + Press Release

Role
Copywriter

Overview
Developed brand voice to write the widely distributed rack card and press release for Blue Collar Agency’s client, Columbia Area Transit, announcing the return of the summer weekend, pink trolley. Art by Qais Sarhan.

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Rack Card
Press Release

Mercy Corps (Brand Team)

Project
Article

Role
Copywriter

Overview
Distilled a previously published Mercy Corps report into an easily digestible article to amplify the voices of Syrian youth.

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Article

Design Week Portland

Project
Website

Role
Copyeditor

Overview
Copyedited workshop and event descriptions that were received from participating businesses for the DWP website, and co-created social amplification posts in real-time during the week of events.

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DWP Website

PRSA Oregon

Project
Website, Email Blasts, Press Releases

Role
Copywriter

Overview
Content development for PRSA CommCon website, email blasts, and press releases.

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Resource Media

Project
Campaign

Role
Copywriter

Overview
Reframed coal-mining issues to help facilitate communication for an environmental campaign and contributed to successful public relations strategies through research and media assessment, wrote articles, social media posts, and built a communications toolkit that included a blog post for their Visual Story Lab about Hurricane Sandy as Instagram’s watershed moment.

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Blog Post

Content Marketing

CoEnergy (through Smith + Connors)

Project
Content Marketing Campaign

Role
Copywriter

Overview
Copywriter for CoEnergy Propane’s content marketing strategy. Articles, newsletters, and social posts.

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Articles
Social Posts

Xendoo (through Tuff)

Project
Content Marketing Strategy

Role
Copywriter

Overview
Copywriter for Xendoo’s content marketing strategy, articles Jan-June 2021.

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UX/UI Research + Writing Projects

INDEED (Employer Experience Team via Nelson Cash)

Role
UX Writer

Overview
Our team was hired as external support to improve Indeed’s employer experience. We provided design mocks for suggested navigation, a new homepage site map, and stylized versions of product screenshots, as they published new pages to meet their goals. As the project manager, I was the connection between our UI designer and Indeed’s web experience manager, facilitating the process to deliver mocks, ensuring the project was seamless and met in a timely manner. As the UX writer, I provided quick turnaround copy for the release of Indeed’s new Instant Match feature, the proposed site map, and navigation, and hero messaging for Indeed/hire and suggested hero copy for the new Indeed Interview feature.

OPEN IDEO’S SOCIAL IMPACT LAB

Role
Designer

Overview
Open IDEO Social Impact Lab PDX, is an eight-week design marathon focused on making a difference in a local Portland, Oregon community through social impact design. My team was challenged to rethink “home” for transitioning foster youth and invited to co-design a new idea of "home" that’s developmentally appropriate, trauma-informed, and deeply connected to the community. We worked closely with Solutions PDX, Oregon Foster Youth Connection (OFY), and local foster youth to research, ideate, design, build, and test solutions that meet the needs of foster youth who are aging out of care and presented to a panel of local leaders and youth.