https://www.sarahrubin.co/services daily 0.75 2020-01-21 https://www.sarahrubin.co/work daily 1.0 2025-12-16 https://images.squarespace-cdn.com/content/v1/594ae6794402438806b9e179/90779f8a-b4b7-4fec-a054-b5c1f73303da/FPClogo.png Work - Senior Writer — Forests, People, Climate Forests, People, Climate (FPC) convened leaders, funders, and civil society partners from tropical forest regions and across the globe in November 2025 to align strategies for halting and reversing deforestation while supporting just, sustainable development. In support of the Communications Officer, this work focused on translating a complex, multi-stakeholder model for equitable support into clear, accessible messaging for a global audience. Deliverables included boilerplate language and event communications—including pre- and post-participant emails, speaker talking points, and the post-event report—ensuring consistent, equity-centered framing across the full convening lifecycle. FPC is a global collaborative dedicated to mobilizing resources, aligning strategies, and providing equitable support to tropical forest regions by connecting funders, civil society, and community-based organizations to move funding where it is most needed. https://images.squarespace-cdn.com/content/v1/594ae6794402438806b9e179/a41ebcfd-f91b-423c-a929-e151e0b0ce60/helpx.adobe.com_product-enhancements.html_fghfg.png Work - Senior Writer — Adobe (Thesis) Featured across: Adobe Creative Cloud + mobile apps, Airtable, Aramark iCare, Elemis While at Thesis, I crafted UX, marketing, and sales copy for Adobe and other global clients, translating complex product innovations—like new AI features—into clear, engaging narratives across App Store updates, landing pages, and multi-channel campaigns: Product + UX: “What’s New” updates for iOS/Android/Google Play, in-app tooltips, and feature cards for tools like Sign & Fill and new AI capabilities. Campaigns + landing pages: Landing pages for Photoshop and Creative Cloud new features, modular email pods, social and Google ads, and internal messaging matrices. Sales enablement: FAQs, one-pagers, and buyer guides for Adobe partnerships (Miro, Mural, LinkedIn) and Airtable, plus education landing pages for students and teachers. https://images.squarespace-cdn.com/content/v1/594ae6794402438806b9e179/39381645-be9b-4428-a3a5-3d1cf2ae9b59/screencapture-edc-org-about-2025-09-12-15_24_55+%281%29.png Work - Digital/UX Writer + Editor — EDC.org Featured in: edc.org relaunch Partnered with the global nonprofit, Education Development Center (EDC) NYC-based brand and communications teams, to define a new tone of voice—modern, concise, and equity-centered—for the relaunch of edc.org. I co-led the development of copy guidelines aligned with their strategic vision and applied them across key site sections and new landing pages, ensuring clarity, accessibility, and impact. Beyond writing, I adapted customized WordPress copy blocks to structure and publish content directly in the CMS, designing pages for flow and readability. The resulting messaging framework distilled 65 years of complex programmatic work into language that resonates with both the press and global audiences. This strengthened how EDC communicates its mission and advanced organizational goals in education, workforce development, and health worldwide. Site designed and developed by Madeo—see their case study here. https://images.squarespace-cdn.com/content/v1/594ae6794402438806b9e179/e61edba5-6be1-4460-9fe7-9d20d18e3ed5/2F8A1542.jpeg Work - Copywriter / Retail — Nike Jordan: Super Bowl 2022 (Hovercraft Studios) Featured in: Shoe Palace + @shoepalace Hovercraft’s Sr. Producer provided email interviews with the founders and campaign goals. I wrote stories featuring six Black-owned local businesses and Jordan’s first title win at The Forum. These stories were part of a large-scale retail experience at Shoe Palace and were featured on @shoepalace social during Super Bowl weekend. https://images.squarespace-cdn.com/content/v1/594ae6794402438806b9e179/73ded4ee-c089-4a41-afae-c7580fafb826/JB_WASW_in_your_element_app_feedcard_womens_ref.jpg Work - Copywriter / eComm — Nike Jordan Discover Stories (Hovercraft Studios) Hovercraft Studios Copy wrote Nike in-app Discover stories, Jordan Flight Essentials: In Your Element, highlighting the Jordan Essential Hoodie, streetwear style, and Atlanta as an emerging cultural center. https://images.squarespace-cdn.com/content/v1/594ae6794402438806b9e179/15fa6eaf-2572-487c-84d7-9f304b38417c/SUNimage_123650291.jpg Work - Writer / CRM — Fender Musical Instruments Corp CRM Team (The Program) Featured in: global emails, SMS/MMS, and push notifications Partnered with designers, writers, and the Creative Director in Figma to craft subject lines, headlines, body copy, product copy, and CTAs across Fender brands, managing 7–10 creative briefs each week for multiple lines of business. Brought Fender Marketing’s briefs to life with a new CRM program delivering consistent, on-brand messaging across digital channels, and transcreated emails for UK audiences, extending the program’s global reach. https://images.squarespace-cdn.com/content/v1/594ae6794402438806b9e179/8eca277a-c9eb-4163-88fb-143e41100ee7/QuickBooksConnectUSWebsite.jpg Work - Copywriter / UX Writer / Editor — Intuit Featured in: QuickBooks Connect Event Series + Investor Day 2022 — go-to-market emails, social campaigns, internal comms, on-site signage, and website Led copy and UX writing for QuickBooks Connect 2022 (Canada virtual + US in-person), collaborating with agency writers and designers to craft a cohesive web experience, go-to-market emails, and social campaigns that drove engagement and attendance. Partnered with Investor Relations to shape the Investor Day 2022 communications strategy, spanning registration to on-site experience—broadcast site, motion graphics, internal comms, and event signage highlighting local entrepreneurs. Messaging consistency across touchpoints helped deliver what was called “by far the best Investor Day ever.” — Intuit Investor https://images.squarespace-cdn.com/content/v1/594ae6794402438806b9e179/81c7b514-30c3-42b4-b413-e1f901da5e13/image_6487327.jpg Work - Producer / Copywriter + Editor — Digital Trends Digital Trends Content strategist and copywriter for 2020 gift guides for Mother’s Day, Father’s Day, Graduation, and Back to School, landing page and campaign copy for HP, AmFam, Volvo, and CWTV, plus real-time social for Digital Trends at CES 2020 virtual tech conference, and social amplification across all channels for custom integrated marketing campaigns. https://images.squarespace-cdn.com/content/v1/594ae6794402438806b9e179/39c33ee3-7c02-445b-81bd-74dbfcd6b536/dNaA7zBs_400x400.png Work Combining storytelling, cross-sector strategy, and evaluation experience, I work with organizations to communicate their vision, demonstrate impact, and strengthen early-stage funding applications for large-scale, high-impact initiatives. Selected collaborations: The Carter Center — Supported the first-round application for the Audacious Project 2024. Mercy Corps — Partnered with strategist Shannon O’Malley to shape their first-round application for 100&Change 2024. Roddenberry Catalyst Fund & Fellowships — Evaluated first-round proposals for six consecutive years to help guide funding decisions for high-impact initiatives. https://images.squarespace-cdn.com/content/v1/594ae6794402438806b9e179/f5a3169d-a0f8-4b26-8d9c-e7423d9256b1/Screenshot+2023-05-16+at+1.10.53+PM.png Work - Copywriter / Brand Voice Consultant — Brookes Boswell Featured in: website, emails, social campaign Refined the brand story and website copy for Brookes Boswell Hats and her hand-blocking studio, directed a marketing campaign for the launch of her new straw hat line. Researched Ecuadorian toquilla artisans and collaborated with Brookes to craft collection introductions and journal-style storytelling about her trip to meet the artisans. Supported ongoing customer engagement by creating Klaviyo email flows, ensuring consistent voice across digital marketing. https://images.squarespace-cdn.com/content/v1/594ae6794402438806b9e179/7b5cfdc3-1932-4ee7-86b3-803985787001/pink-trolley-rackcard-nonpress.jpg Work - Copywriter / Tourism — Columbia Area Transit (Blue Collar Agency) Blue Collar Agency Developed brand voice to write the widely distributed rack card and press release for Blue Collar Agency’s client, Columbia Area Transit, announcing the return of the summer weekend, pink trolley. Art by Qais Sarhan. https://images.squarespace-cdn.com/content/v1/594ae6794402438806b9e179/58e24c1c-2867-4c55-8a59-b9d683e10492/screencapture-gofundme-f-help-bring-soccer-to-sunnyside-this-spring-2025-09-23-16_08_42.png Work - Campaign Lead / Copywriter — Sunnyside Soccer Goals Featured in: GoFundMe campaign, neighborhood flyers Led a grassroots campaign in partnership with Portland Parks, Portland Public Schools, Sunnyside Environmental K-8, and the Belmont Business District to bring soccer to Sunnyside School Park. Secured permits and collaborated with designer/illustrator Melissa Ehret to create eye-catching flyers and social graphics. Mobilized community support and raised over $6,000 in under two weeks, resulting in new soccer goals delivered in Spring 2025, creating a lasting recreation space for students and the broader community. https://images.squarespace-cdn.com/content/v1/594ae6794402438806b9e179/87c39a04-c814-4c8a-a8e0-0c2564770b95/image_6487327.JPG Work Stop Telling Mothers They Don’t “Need” to Work, Harper’s BAZAAR How to Wine & Dine in Healdsburg, California, Harper's BAZAAR How to Eat & Drink Your Way Through Portland, Oregon, Harper's BAZAAR The Ultimate New York City Guide to Women-Owned Businesses, The Helm https://www.sarahrubin.co/about daily 0.75 2025-09-26 https://www.sarahrubin.co/sarahrubin-1 daily 0.75 2021-08-23 https://www.sarahrubin.co/work-3 daily 0.75 2021-08-23 https://www.sarahrubin.co/contact-1 daily 0.75 2026-01-27